Results
Refresh
+0
total views (organic + paid)
+0RON
sales in a single day · TikTok Organic
+0
reels produced in 6 months
Refresh — +21,000,000 total views in 6 months (organic + paid).
Context
Refresh came to us without a real online presence or a community on Instagram, TikTok, Facebook, or YouTube Shorts — like any other e-commerce brand that only runs ads and collaborates with creators and influencers.
Short-Form Strategy
We built the content around the product itself — the magnetic nose clip, how to use it, and the problem it solves — betting on people's instant reaction at first sight: “What the hell is that on your nose?” That hook became the content itself. The first video built on this angle went viral, with over 300K views.
Production & Distribution
Monthly short-form production on TikTok for both the organic direction and paid campaigns — +180 reels produced in 6 months.
Results
+21,000,000 total views (organic + paid). +13,000 RON in sales generated in a single day from TikTok Organic. +180 reels produced in 6 months.
The first 21 days
611,000 video views (+1,282%), 160,000 new profile views (+1,758.9%), 1,367 new followers (+60.3%), and $18,408 generated in just seven days.
