SUV Cars Cluj

Based inRomaniaMarketsRomania

Industry

Auto

Platforms

Facebook · Instagram · TikTok

Duration

3 months

+0

total organic views

+0

qualified leads

0RON

spent on ads

SUV Cars Cluj — How we made Chinese SUVs go viral in Romania.

Context

SUV Cars Cluj needed to build an audience from scratch in a highly niche business — selling Chinese SUVs in Romania, a market with zero brand recognition and a lot of skepticism to overcome.

Short-Form Strategy

Content built around SUV features, real testimonials, and educational pieces, betting on the fact that these cars looked and felt premium at a fraction of the price. An optimized process (script → shoot → edit → optimize for retention and shares) kept a consistent production rhythm and style, native to each platform.

Production & Distribution

Reels distributed on Instagram, TikTok, and Facebook over 3 months.

Results

+2,500,000 total organic views, +400 qualified leads, and 0 RON spent on ads. We turned social media into a real sales engine — 100% organic.